MAKE IT SMALL: Companys ethos is to create original and extremely useful tools made from the highest quality materials. Always designed to be as minimalist and practical as possible.
MAKE IT USEFUL: True utility packs as much functionality into original designs as possible so they are genuinely useful. The company knows your life is full and busy and it keeps this in mind through the design process so as to deserve the space the products take up in your pocket.
MAKE IT WORK: True utility products are built to be tough and long lasting, as well as small and lightweight, and are designed to work really well.